22 July 2025
Van Geenen, a long-standing specialist in grinding and polishing stainless steel, launches its new brand identity. Under the slogan “Finishing every challenge,” the company highlights its transformation from a finishing specialist to a full-service metal finishing partner.
From finishing to total solutions
While Van Geenen began with mechanical grinding and polishing, clients have been asking for more for years: advice from the design phase, delivery of sheet and pipe material with the right finish, manual reworking, cleanroom cleaning, packaging, and logistics. Everything under one roof. Everything under control.
A repositioning based on strength
With its new direction, Van Geenen positions itself as a one-stop-shop for metal finishing: a reliable partner that tackles every challenge. From its modern facilities in Rijssen, the company delivers high-quality solutions across diverse sectors, including exclusive processes like ViwateQ® and collaboration with mirrorINOX in the Benelux.
New look, trusted quality
A refreshed positioning deserves a refreshed visual identity. The new logo and vibrant corporate style reflect who Van Geenen is today: modern, expert, and forward-thinking, while honoring the craftsmanship the company was built upon.
The renewed website www.van-geenen.com offers a clear overview of its expanded services, projects, and working methods.
Van Geenen. Finishing every challenge.
Whether it’s a technical finish, a tight schedule, or a complex logistical puzzle, Van Geenen guarantees quality, reliability, and smart solutions. With attention to detail and traditional Twente reliability.
